What is a Web App? Also known as a PWA which means ‘progressive Web App’ for example: a native app downloads from the IOS or Android store… a Web App is a website that looks identical to native, but is accessed from a browser.
Native apps are expensive to build, subject to app store pricing/policies, drains battery/storage space, takes 7 steps or more to download with a 20% drop off at every step to installation.
85% of mobile user-time is spent browsing native applications, and over 70% of these apps drop off or are uninstalled within days.
A web app has the same look and feel of native with nothing to install, no app store costs, zero drain on battery/storage, and updates instantly from web servers even when offline.
They operate on any screen, are cross compatible with any device, mobile pages load lighting fast, and users have the option to add a homepage icon for easy access.
Native apps still have an important role to play and are not going away anytime soon, because they work well for some and not so great for others.
Does my business need a Web App or native solution? if you require Geo fencing, advanced camera controls, inter app communication and a host more of the smart phone features, then you have to go native with IOS/Android.
A web app can’t access device specific functions on a smart phone, and if your business requires none of the above then a PWA solution is ideal for your product service needs.
Recent studies have shown that users prefer the look and feel of apps in comparison to mobile websites and many global brands who have recently switched from native to web apps, have seen 70+% uplifts in retention and sales conversions.
A web app is a website easily shared by URL and that means it scores big over native, because it can be SEO indexed by search engines such as Google.
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